Legendary brands: Why are consumers still fascinated by the Titanic?

[unable to retrieve full-text content]Brands do not necessarily need to present a clear, well-defined image in order to appeal to consumers, according to a new study. Consider the case of the Titanic.

Source: http://feeds.sciencedaily.com/~r/sciencedaily/mind_brain/consumer_behavior/~3/DIHq_cH_tpo/130726131258.htm

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